Experiential Marketing as a strategy for the image strengthening of the hotel service: Marketing Experiencial como estrategia para el fortalecimiento de imagen del servicio hotelero

The present work is based on experiential marketing as a strategy for strengthening the image of the hotel service, whose objective is to present a tool that allows to establish objectives and expected results, defining strategic and management indicators, knowing the results generated as well as th...

• Հիմնական հեղինակ: Lemoine Quintero, Frank Ángel (author)
• Այլ հեղինակներ: Farinango Marín, Luis Andrés (author), Villacis Zambrano, Lilia Monserrate (author), Fernández Rodríguez, Norma Rafaela (author)
• Ձևաչափ: article
• Լեզու: spa
• Հրապարակվել է: 2020
• Խորագրեր: marketing; estrategia; gestión; servicio hotelero; experiencia; strategy; management; hotel service; experience
• Առցանց հասանելիություն: https://publicaciones.udet.edu.ec/index.php/ricit/article/view/29