Experiential Marketing as a strategy for the image strengthening of the hotel service: Marketing Experiencial como estrategia para el fortalecimiento de imagen del servicio hotelero

The present work is based on experiential marketing as a strategy for strengthening the image of the hotel service, whose objective is to present a tool that allows to establish objectives and expected results, defining strategic and management indicators, knowing the results generated as well as th...

• Prif Awdur: Lemoine Quintero, Frank Ángel (author)
• Awduron Eraill: Farinango Marín, Luis Andrés (author), Villacis Zambrano, Lilia Monserrate (author), Fernández Rodríguez, Norma Rafaela (author)
• Fformat: article
• Iaith: spa
• Cyhoeddwyd: 2020
• Pynciau: marketing; estrategia; gestión; servicio hotelero; experiencia; strategy; management; hotel service; experience
• Mynediad Ar-lein: https://publicaciones.udet.edu.ec/index.php/ricit/article/view/29