The client’s value model proposal from the marketing-rentability perspective to apply into touristic companies: Propuesta de un modelo de valoración del cliente desde la perspectiva marketing-rentabilidad para aplicar en empresas turísticas

The quality of touristic services’ demand will be increased in the next decades. So, the tourist organizations should put into practice actions aim to recognize the value that their clients provide and draw the commercial strategies lead to change from a massive marketing to a personalized attention...

• Hlavní autor: Guadarrama Tavira, Enrique (author)
• Médium: article
• Jazyk: spa
• Vydáno: 2015
• Témata: marketing; turismo; satisfacción; calidad; lealtad; hoteles; tourism; satisfaction; quality; fidelity; hotels
• On-line přístup: https://publicaciones.udet.edu.ec/index.php/ricit/article/view/88