Brand generation proposal for San Gil, Santander (Colombia), as the basis for regional brand: Propuesta de generación de marca para San Gil, Santander (Colombia), como base para marca región

San Gil, tourist capital of Santander according to Departmental ordinance No. 034 of 2004, has been having an important socioeconomic development from this designation and therefore all the territory that influences. The entrepreneurs of the tourism sector and the different municipal administrations...

• Main Author: Forero Bernal, Lida Alexandra (author)
• Format: article
• Language: spa
• Published: 2017
• Subjects: Marca; consumidor; región; turismo; Brand; consumer; region; tourism
• Online Access: https://publicaciones.udet.edu.ec/index.php/ricit/article/view/99