Proposed digital marketing plan for a hotel located in a small-town. Case Hotel Camino de la Sal: Plan de marketing digital propuesto para un hotel ubicado en una ciudad pequeña. Caso Hotel Camino de la Sal.

In today's increasingly connected world, small hotels must leverage digital marketing to increase their visibility and attract a diverse audience. However, many entrepreneurs in the tourism and hotel sector face challenges such as lack of competitiveness, low revenues, high turnover and limited...

• 主要作者: Moya Sánchez, Daissy (author)
• 其他作者: Cuevas Pinzón, Jhony Alejandro (author)
• 格式: article
• 语言: spa
• 出版: 2023
• 主题: Marketing Digital para Hoteles; Ciudades Pequeñas; comportamiento del consumidor; Optimización Web para Hoteles; plan de Marketing; digital marketing for hotels; small cities; marketing plan; web optimization for hotels; consumer behavior; Marketing digital; Buyer persona; Site; Redes Sociais; OTA; SEO; SEM
• 在线阅读: https://publicaciones.udet.edu.ec/index.php/ricit/article/view/188