Uso de símbolos ancestrales indígenas en la producción de contenidos persuasivos: análisis del caso Yololo

The article studies the case of the Yololo Cultural Center, a place that specializes in the recovery and interaction of indigenous ancestral and traditional knowledge from spirituality. In this sense, the dynamic analysis of the analog and digital communication of the place stands out, as well as th...

• Hlavní autor: Vernimmen Aguirre, Guadalupe María (author)
• Další autoři: Samaniego Torres, Carlos (author), Carrión Ramírez, Brenda Miroslava (author), Rennella Maridueña, Gustavo Cosme (author)
• Médium: article
• Jazyk: spa
• Vydáno: 2019
• Témata: Comunicación; Cultura; Identidad Cultural; Contenido
• On-line přístup: http://repositorio.ulvr.edu.ec/handle/44000/3632