Estrategia de fidelización enfocada al producto chip prepago, empresa CNT agencia Orquídeas, ciudad de Guayaquil, 2016

This proposal proposes the design of a compendium of loyalty strategies for the CNT Orquídeas Agency based on the results obtained in the study, which addresses the main reason for desertion, of which 43.9% consider that it would do so in case of receiving "poor attention" and with respect...

• Κύριος συγγραφέας: Burgos Marcillo, Milena Maylín (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2017
• Θέματα: Fidelización; Marketing; Chip; Estrategia
• Διαθέσιμο Online: http://repositorio.ulvr.edu.ec/handle/44000/1421