Marketing estratégico y su incidencia en el incremento de ventas de la mueblería Los Mellizos, ciudad de Guayaquil

This research focuses on the city of Guayaquil, specifically on the "Los Mellizos" furniture store, which presents a series of weaknesses such as: poorly trained vendors, not offering home delivery service and the poor display of products in their stores; to which is added an incipient adv...

• Huvudupphovsman: Baque Jordan, Ulbio Kevin (author)
• Övriga upphovsmän: Bohórquez Jara, Walter Ramón (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2023
• Ämnen: Marketing; Medio social; Publicidad; Mueble
• Länkar: http://repositorio.ulvr.edu.ec/handle/44000/6698