Marketing relacional y la fidelización de clientes de empresas de venta directa

This research is about the importance of loyalty for direct sales companies that are a distribution channel in which products are marketed through an independent salesperson who does not work in a dependent relationship but earns a commission for the sale, so it is essential to retain them since in...

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Autore principale: Anaguano Pérez, Katy Adonayda (author)
Natura: masterThesis
Lingua:spa
Pubblicazione: 2022
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Accesso online:http://repositorio.ulvr.edu.ec/handle/44000/4918
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