Marketing relacional y la fidelización de clientes de empresas de venta directa
This research is about the importance of loyalty for direct sales companies that are a distribution channel in which products are marketed through an independent salesperson who does not work in a dependent relationship but earns a commission for the sale, so it is essential to retain them since in...
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| Hlavní autor: | |
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| Médium: | masterThesis |
| Jazyk: | spa |
| Vydáno: |
2022
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| Témata: | |
| On-line přístup: | http://repositorio.ulvr.edu.ec/handle/44000/4918 |
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Přidat tag | Shrnutí: | This research is about the importance of loyalty for direct sales companies that are a distribution channel in which products are marketed through an independent salesperson who does not work in a dependent relationship but earns a commission for the sale, so it is essential to retain them since in recent years there has been a significant churn of customers due to the competition launching promotions and incentives that attract the attention of independent sellers, so it is important to review the real problems that they entail to desertion. For this reason, this study seeks to find Relational Marketing strategies that allow loyalty and retention of independent saleswomen. The objective of this work is to identify the appropriate Relational Marketing strategies for the loyalty of independent salespeople of direct sales companies. The approach of this work is mixed, non-experimental and transversal……….. |
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