Marketing relacional para fidelizar los clientes en la empresa entorno en el sector la Puntilla vía a Samborondón
Relationship marketing is based on the principles of customer experience management and focuses on improving customer interaction to increase brand loyalty. Although these interactions can still be done personally or by phone, relationship marketing is a tool for companies to retain customers. Howev...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2018
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| Online Access: | http://repositorio.ulvr.edu.ec/handle/44000/2496 |
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