Segmentación de consumidores de servicios de buceo recreativo en un destino turístico

In Varadero, one of the most important tourist destinations in Cuba, there are four diving centers operating with an almost undifferentiated offer which is oriented to the tourist market. In this context, this study sought to segment the consumer market for recreational diving services, a posteriori...

• Huvudupphovsman: Pérez Gosende, Pablo Alberto (author)
• Övriga upphovsmän: Diéguez Matellán, Evis Lizett (author)
• Materialtyp: other
• Språk: spa
• Publicerad: 2015
• Ämnen: Buceo; Consumidor; Mercado; Turístico
• Länkar: http://repositorio.ulvr.edu.ec/handle/44000/3732