Impacto del insight publicitario en el comportamiento del consumidor de 24 a 28 años frente a la publicidad de seguros

An underexploited area in Ecuador is Insurance advertisement. Currently, insurance companies’ clients are attracted by insurance mediators or brokers because insurance advertisement doesn’t exist in the country. The aim of this research is to determine the insight’s impact on potential insurance con...

• Հիմնական հեղինակ: Valverde Ochoa, Lourdes Patricia (author)
• Ձևաչափ: bachelorThesis
• Լեզու: spa
• Հրապարակվել է: 2017
• Խորագրեր: Insight publicitario; Comportamiento del consumidor; Publicidad; Empresa
• Առցանց հասանելիություն: http://repositorio.ulvr.edu.ec/handle/44000/1705