Identificación de las características virales en la implementación de campañas publicitarias en las redes sociales
The objective of this project is to identify the viral characteristics in the implementation of advertising campaigns on the social network Facebook of two fast food brands such as KFC and Pizza Hut, taking as a study an advertising piece of each one for its subsequent comparative analysis. This is...
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| Glavni avtor: | |
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2017
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| Teme: | |
| Online dostop: | http://repositorio.ulvr.edu.ec/handle/44000/2033 |
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