Identificación de las características virales en la implementación de campañas publicitarias en las redes sociales

The objective of this project is to identify the viral characteristics in the implementation of advertising campaigns on the social network Facebook of two fast food brands such as KFC and Pizza Hut, taking as a study an advertising piece of each one for its subsequent comparative analysis. This is...

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Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Tobar Ortiz, Angelica Beatriz (author)
Format: bachelorThesis
Jezik:spa
Izdano: 2017
Teme:
Online dostop:http://repositorio.ulvr.edu.ec/handle/44000/2033
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