Tourism planning and competitiveness in Ecuador

In the current economic scenario, tourism management emerges as one of the most dynamic activities of global capitalism. Its importance is appreciated in the contribution to the generation of wealth, according to the World Tourism Organization. In this context, transnational capital has forcefully p...

• Hlavní autor: Vega Falcón, Vladimir (author)
• Další autoři: Navarro Cejas, Mercedes (author), Cejas Martínez, Magda Francisca (author), Mendoza Velazco, Derling José (author)
• Médium: article
• Vydáno: 2019
• Témata: Tourism; tourist competitiveness; strategic planning; touristic marketing; tourism planning
• On-line přístup: http://repositorio.unae.edu.ec/handle/56000/3526