Digital marketing strategies adapted to small and medium-sized companies in Latin America

Digital marketing has become a fundamental tool for SMEs, not only in the business field, but also to position themselves in the global market. Therefore, the following research has the purpose of bibliographically analyzing the digital marketing strategies adapted in small and medium-sized companie...

• প্রধান লেখক: Castro Rivera, María (author)
• অন্যান্য লেখক: Carpio Vega, Milena (author)
• বিন্যাস: article
• ভাষা: spa
• প্রকাশিত: 2023
• বিষয়গুলি: Marketing digital; pequeñas y medianas empresas; estrategias; redes sociales; comercio electrónico; Digital marketing; small and medium-sized companies; strategies; socialnetworks; e-commerce
• অনলাইন ব্যবহার করুন: https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/2185