Digital marketing strategies adapted to small and medium-sized companies in Latin America

Digital marketing has become a fundamental tool for SMEs, not only in the business field, but also to position themselves in the global market. Therefore, the following research has the purpose of bibliographically analyzing the digital marketing strategies adapted in small and medium-sized companie...

• Main Author: Castro Rivera, María (author)
• Other Authors: Carpio Vega, Milena (author)
• Format: article
• Language: spa
• Published: 2023
• Subjects: Marketing digital; pequeñas y medianas empresas; estrategias; redes sociales; comercio electrónico; Digital marketing; small and medium-sized companies; strategies; socialnetworks; e-commerce
• Online Access: https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/2185