The Competitive Diamond A proposal for the cluster of microenterprises in the clothing sector of the Pasa parish in Tungurahua

The purpose of this research work is to establish a proposal to enhance the growth and positioning of micro enterprises in the clothing sector of Pasa Parish in Tungurahua. The investigation has two phases: the one that analyzes the commercialization systems and the profitability; and the other phas...

• Glavni avtor: Lascano Aimacaña, Nelson (author)
• Drugi avtorji: Pérez Lara, Carla (author)
• Format: article
• Jezik: spa
• Izdano: 2019
• Teme: Microempresas; Sistemas de comercialización; Rentabilidad; Cluster; Estrategia competitiva; Microenterprises; Marketing; Profitability; Competitive strategy
• Online dostop: https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721