The Competitive Diamond A proposal for the cluster of microenterprises in the clothing sector of the Pasa parish in Tungurahua
The purpose of this research work is to establish a proposal to enhance the growth and positioning of micro enterprises in the clothing sector of Pasa Parish in Tungurahua. The investigation has two phases: the one that analyzes the commercialization systems and the profitability; and the other phas...
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2019
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| Mynediad Ar-lein: | https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721 |
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Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Ychwanegu Tag | _version_ | 1863533382157205504 |
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| author | Lascano Aimacaña, Nelson |
| author2 | Pérez Lara, Carla |
| author2_role | author |
| author_facet | Lascano Aimacaña, Nelson Pérez Lara, Carla |
| author_role | author |
| collection | Revista Boletín de Coyuntura |
| dc.creator.none.fl_str_mv | Lascano Aimacaña, Nelson Pérez Lara, Carla |
| dc.date.none.fl_str_mv | 2019-09-30 |
| dc.format.none.fl_str_mv | application/pdf text/html application/epub+zip |
| dc.identifier.none.fl_str_mv | https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Universidad Técnica de Ambato - UTA |
| dc.relation.none.fl_str_mv | https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721/695 https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721/696 https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721/2807 |
| dc.rights.none.fl_str_mv | Derechos de autor 2019 Nelson Lascano Aimacaña, Carla Pérez Lara (Autor) https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | Boletín de Coyuntura; No. 22 (2019): Boletín de Coyuntura; 24-26 Boletín de Coyuntura; Núm. 22 (2019): Boletín de Coyuntura; 24-26 2600-5727 2528-7931 reponame:Revista Boletín de Coyuntura instname:Universidad Técnica de Ambato instacron:UTA |
| dc.subject.none.fl_str_mv | Microempresas Sistemas de comercialización Rentabilidad Cluster Estrategia competitiva Microenterprises Marketing Profitability Cluster Competitive strategy |
| dc.title.none.fl_str_mv | The Competitive Diamond A proposal for the cluster of microenterprises in the clothing sector of the Pasa parish in Tungurahua El Diamante Competitivo. Una propuesta para el cluster de las microempresas del sector de la confección de la parroquia Pasa en Tungurahua |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| description | The purpose of this research work is to establish a proposal to enhance the growth and positioning of micro enterprises in the clothing sector of Pasa Parish in Tungurahua. The investigation has two phases: the one that analyzes the commercialization systems and the profitability; and the other phase oriented to establish the Competitive Diamond, by means of a Diagnosis of the productive chains and the establishment of competitive strategies for this sector. Through the development of the cluster model as a research proposal, the appropriate conditions for its development and business growth in this sector are stipulated. DOI: https://doi.org/10.31164/bcoyu.22.2019.721 URL: http://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721 |
| eu_rights_str_mv | openAccess |
| format | article |
| id | REVBCOYU_8ef7392e05b84ceecc5c268fb5b40d8a |
| instacron_str | UTA |
| institution | UTA |
| instname_str | Universidad Técnica de Ambato |
| language | spa |
| network_acronym_str | REVBCOYU |
| network_name_str | Revista Boletín de Coyuntura |
| oai_identifier_str | oai:revistas.uta.edu.ec:article/721 |
| publishDate | 2019 |
| publisher.none.fl_str_mv | Universidad Técnica de Ambato - UTA |
| reponame_str | Revista Boletín de Coyuntura |
| repository.mail.fl_str_mv | * |
| repository.name.fl_str_mv | Revista Boletín de Coyuntura - Universidad Técnica de Ambato |
| repository_id_str | 0 |
| rights_invalid_str_mv | Derechos de autor 2019 Nelson Lascano Aimacaña, Carla Pérez Lara (Autor) https://creativecommons.org/licenses/by-nc/4.0 |
| spelling | The Competitive Diamond A proposal for the cluster of microenterprises in the clothing sector of the Pasa parish in TungurahuaEl Diamante Competitivo. Una propuesta para el cluster de las microempresas del sector de la confección de la parroquia Pasa en TungurahuaLascano Aimacaña, NelsonPérez Lara, CarlaMicroempresasSistemas de comercializaciónRentabilidadClusterEstrategia competitivaMicroenterprisesMarketingProfitabilityClusterCompetitive strategyThe purpose of this research work is to establish a proposal to enhance the growth and positioning of micro enterprises in the clothing sector of Pasa Parish in Tungurahua. The investigation has two phases: the one that analyzes the commercialization systems and the profitability; and the other phase oriented to establish the Competitive Diamond, by means of a Diagnosis of the productive chains and the establishment of competitive strategies for this sector. Through the development of the cluster model as a research proposal, the appropriate conditions for its development and business growth in this sector are stipulated. DOI: https://doi.org/10.31164/bcoyu.22.2019.721 URL: http://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721El presente trabajo investigativo tiene como propósito establecer una propuesta para potenciar el crecimiento y posicionamiento de las microempresas del sector de la confección de la Parroquia Pasa en Tungurahua. La investigación tiene dos fases: la que analiza los sistemas de comercialización y la rentabilidad; y la otra fase orientada a establecer el Diamante Competitivo, mediante un Diagnóstico de los encadenamientos productivos y el establecimiento de estrategias competitivas para este sector. Mediante el desarrollo del modelo de cluster como propuesta de investigación, se estipula las condiciones adecuadas para su desarrollo y crecimiento empresarial de este sector. DOI: https://doi.org/10.31164/bcoyu.22.2019.721 URL: http://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721Universidad Técnica de Ambato - UTA2019-09-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlapplication/epub+ziphttps://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721Boletín de Coyuntura; No. 22 (2019): Boletín de Coyuntura; 24-26Boletín de Coyuntura; Núm. 22 (2019): Boletín de Coyuntura; 24-262600-57272528-7931reponame:Revista Boletín de Coyunturainstname:Universidad Técnica de Ambatoinstacron:UTAspahttps://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721/695https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721/696https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721/2807Derechos de autor 2019 Nelson Lascano Aimacaña, Carla Pérez Lara (Autor)https://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccess2025-12-07T12:55:18Zoai:revistas.uta.edu.ec:article/721Portal de revistashttps://revistas.uta.edu.ec/erevista/index.php/bcoyu/Universidad pública*https://revistas.uta.edu.ec/erevista/index.php/bcoyu/oaiEcuador*2600-57272528-7931opendoar:02025-12-07T12:55:18falsePortal de revistashttps://revistas.uta.edu.ec/erevista/index.php/bcoyu/Universidad pública*https://revistas.uta.edu.ec/erevista/index.php/bcoyu/oai*Ecuador*2600-57272528-7931opendoar:02025-12-07T12:55:18Revista Boletín de Coyuntura - Universidad Técnica de Ambatofalse |
| spellingShingle | The Competitive Diamond A proposal for the cluster of microenterprises in the clothing sector of the Pasa parish in Tungurahua Lascano Aimacaña, Nelson Microempresas Sistemas de comercialización Rentabilidad Cluster Estrategia competitiva Microenterprises Marketing Profitability Cluster Competitive strategy |
| status_str | publishedVersion |
| title | The Competitive Diamond A proposal for the cluster of microenterprises in the clothing sector of the Pasa parish in Tungurahua |
| title_full | The Competitive Diamond A proposal for the cluster of microenterprises in the clothing sector of the Pasa parish in Tungurahua |
| title_fullStr | The Competitive Diamond A proposal for the cluster of microenterprises in the clothing sector of the Pasa parish in Tungurahua |
| title_full_unstemmed | The Competitive Diamond A proposal for the cluster of microenterprises in the clothing sector of the Pasa parish in Tungurahua |
| title_short | The Competitive Diamond A proposal for the cluster of microenterprises in the clothing sector of the Pasa parish in Tungurahua |
| title_sort | The Competitive Diamond A proposal for the cluster of microenterprises in the clothing sector of the Pasa parish in Tungurahua |
| topic | Microempresas Sistemas de comercialización Rentabilidad Cluster Estrategia competitiva Microenterprises Marketing Profitability Cluster Competitive strategy |
| url | https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/721 |