Analysis of consumer behavior in the face of the increase in the tax on sugary drinks in the city of Ambato, Ecuador

The purpose of the following study is to analyze the impact that the Special Consumption Tax (ICE) had on the sale of sugary drinks in the Ambato canton, for which, as a first point, the preferences of consumers are described. of preferences through the description of the PREFMAP, in addition, consu...

• Main Author: Martínez Mesías, Juan (author)
• Other Authors: Mayorga Morales, Tito (author), Pérez Briceño, Juan (author), Vega Vinueza, Cynthia (author)
• Format: article
• Language: spa
• Published: 2022
• Subjects: Impuestos; bebidas azucaradas; ventas; impuesto a los consumos especiales; Taxes; sugared drinks; preferences; sales; special consumption tax
• Online Access: https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/1798