Analysis of consumer behavior in the face of the increase in the tax on sugary drinks in the city of Ambato, Ecuador

The purpose of the following study is to analyze the impact that the Special Consumption Tax (ICE) had on the sale of sugary drinks in the Ambato canton, for which, as a first point, the preferences of consumers are described. of preferences through the description of the PREFMAP, in addition, consu...

• Yazar: Martínez Mesías, Juan (author)
• Diğer Yazarlar: Mayorga Morales, Tito (author), Pérez Briceño, Juan (author), Vega Vinueza, Cynthia (author)
• Materyal Türü: article
• Dil: spa
• Baskı/Yayın Bilgisi: 2022
• Konular: Impuestos; bebidas azucaradas; ventas; impuesto a los consumos especiales; Taxes; sugared drinks; preferences; sales; special consumption tax
• Online Erişim: https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/1798