Analysis of consumer behavior in the face of the increase in the tax on sugary drinks in the city of Ambato, Ecuador

The purpose of the following study is to analyze the impact that the Special Consumption Tax (ICE) had on the sale of sugary drinks in the Ambato canton, for which, as a first point, the preferences of consumers are described. of preferences through the description of the PREFMAP, in addition, consu...

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1. autor:	Martínez Mesías, Juan (author)
Kolejni autorzy:	Mayorga Morales, Tito (author), Pérez Briceño, Juan (author), Vega Vinueza, Cynthia (author)
Format:	article
Język:	spa
Wydane:	2022
Hasła przedmiotowe:	Impuestos bebidas azucaradas ventas impuesto a los consumos especiales Taxes sugared drinks preferences sales special consumption tax
Dostęp online:	https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/1798
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Analysis of consumer behavior in the face of the increase in the tax on sugary drinks in the city of Ambato, Ecuador

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