The addition of value in rural products through intangible values

Goal. Analyze the concept of value and its influence on the consumption of goods and services in rural territories, in order to facilitate value addition strategies. Methodology. Adding value is raised from a subjective perspective of human behavior and the significance that individuals have about d...

• المؤلف الرئيسي: Vásquez Luis, Raymundo (author)
• مؤلفون آخرون: Marcial Ramírez, Jaime (author), Montesinos González, Salvador (author)
• التنسيق: article
• اللغة: spa
• منشور في: 2023
• الموضوعات: Valor; territorio rural; , consideraciones del consumidor; estrategias de agregación de valor; Value; rural territory; consumer considerations; value addition strategies
• الوصول للمادة أونلاين: https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/2188