The addition of value in rural products through intangible values

Goal. Analyze the concept of value and its influence on the consumption of goods and services in rural territories, in order to facilitate value addition strategies. Methodology. Adding value is raised from a subjective perspective of human behavior and the significance that individuals have about d...

• Váldodahkki: Vásquez Luis, Raymundo (author)
• Eará dahkkit: Marcial Ramírez, Jaime (author), Montesinos González, Salvador (author)
• Materiálatiipa: article
• Giella: spa
• Almmustuhtton: 2023
• Fáttát: Valor; territorio rural; , consideraciones del consumidor; estrategias de agregación de valor; Value; rural territory; consumer considerations; value addition strategies
• Liŋkkat: https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/2188