Identification of managerial skills for Marketing in entrepreneurs of Planning Zone 3 – Ecuador

The importance of managerial skills in marketing in which companies develop forces entrepreneurs to perfect and progress in relation to their business skills to improve administrative management, which is why the objective of this work is to identify managerial skills in marketing management, to str...

• Main Author: Pacheco Rodríguez, Franklin (author)
• Other Authors: Bombón Orellana, Danilo (author)
• Format: article
• Language: spa
• Published: 2020
• Subjects: Marketing; Habilidades gerenciales; Emprendimiento; Liderazgo; Management skills; Entrepreneurship; Leadership
• Online Access: https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/918