Identification of managerial skills for Marketing in entrepreneurs of Planning Zone 3 – Ecuador
The importance of managerial skills in marketing in which companies develop forces entrepreneurs to perfect and progress in relation to their business skills to improve administrative management, which is why the objective of this work is to identify managerial skills in marketing management, to str...
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| Format: | article |
| Sprog: | spa |
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2020
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| Online adgang: | https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/918 |
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Tilføj Tag | Summary: | The importance of managerial skills in marketing in which companies develop forces entrepreneurs to perfect and progress in relation to their business skills to improve administrative management, which is why the objective of this work is to identify managerial skills in marketing management, to strengthen competitiveness in the Ecuadorian company. A deductive method is used, the population and sample are identified, being these entrepreneurs and professionals, to whom a structured survey was applied, the measurement instrument was validated by means of the Cronbach's Alpha test with an index of 0.85, which shows that the instrument has the necessary reliability, where as main skill according to the factor analysis carried out we have: Develops Integral Marketing programs. URL: https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/918 |
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