Consumer preferences in young adults in urban locations: impulsive or reasoned purchases?

The tastes and preferences of consumers are constantly changing and are influenced by the environment, especially those of the young adult of 20 to 29 years named millennial, characterized by its creativity and technological connectivity, whose purchasing decisions set market trends. The objective o...

• Main Author: Flor Freire, Ximena (author)
• Other Authors: Casares Escobar, María (author), Ojeda Zambrano, Carla (author), Fiallos Tapia, Oswaldo (author)
• Format: article
• Language: spa
• Published: 2019
• Subjects: Preferencias; Consumo; Joven adulto; Priorización; Emprendimiento; Preferences; Consumption; Young adult; Prioritization; Entrepreneurship
• Online Access: https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/844