Consumer preferences in young adults in urban locations: impulsive or reasoned purchases?

Consumer preferences in young adults in urban locations: impulsive or reasoned purchases?

The tastes and preferences of consumers are constantly changing and are influenced by the environment, especially those of the young adult of 20 to 29 years named millennial, characterized by its creativity and technological connectivity, whose purchasing decisions set market trends. The objective o...

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Библиографические подробности
Главный автор:	Flor Freire, Ximena (author)
Другие авторы:	Casares Escobar, María (author), Ojeda Zambrano, Carla (author), Fiallos Tapia, Oswaldo (author)
Формат:	article
Язык:	spa
Опубликовано:	2019
Предметы:	Preferencias Consumo Joven adulto Priorización Emprendimiento Preferences Consumption Young adult Prioritization Entrepreneurship
Online-ссылка:	https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/844
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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