Consumer preferences in young adults in urban locations: impulsive or reasoned purchases?

The tastes and preferences of consumers are constantly changing and are influenced by the environment, especially those of the young adult of 20 to 29 years named millennial, characterized by its creativity and technological connectivity, whose purchasing decisions set market trends. The objective o...

• Autor principal: Flor Freire, Ximena (author)
• Outros Autores: Casares Escobar, María (author), Ojeda Zambrano, Carla (author), Fiallos Tapia, Oswaldo (author)
• Formato: article
• Idioma: spa
• Publicado em: 2019
• Assuntos: Preferencias; Consumo; Joven adulto; Priorización; Emprendimiento; Preferences; Consumption; Young adult; Prioritization; Entrepreneurship
• Acesso em linha: https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/844