Neuroscience and neuromarketing in public procurement: beyond the «neocortex» and moving to the «limbic brain»

This paper tries to analyze the «ridiculousness» —or not—, or «softly» saying the relevance or not, that «neuroscience» has and within it «neuromarketing» in public procurement; that is, understand  how the nervous system (which is made up of the brain, the spinal cord and networks of senso...

• Main Author: Baldeón Barriga, Inés María (author)
• Format: article
• Language: spa
• Published: 2023
• Subjects: Neuromarketing; contratación pública; neurociencia; cerebro reptiliano; cerebro límbico; neocortex; public procurement; neuroscience; reptilian brain; limbic brain
• Online Access: https://revistadigital.uce.edu.ec/index.php/CAP/article/view/4365