The use of Facebook by Spanish congressmen

Social networks play an increasingly important role in the political communication area. This article discusses the use of social network Facebook by the main Spanish politicians. Thus, we analyzed the messages they posted to their Facebook profiles. The results show, among other things, that intera...

• Autor principal: Díaz-Campo, Jesús (author)
• Otros Autores: Segado-Boj, Francisco (author)
• Formato: article
• Lenguaje: spa
• Publicado: 2016
• Materias: internet; social networks; political marketing; interactivity; redes sociales; marketing político; interactividad; Comunicación; redes sociais; marketing politico; interação
• Acceso en línea: https://revistachasqui.org/index.php/chasqui/article/view/2315