Publicity, needs and degrowth. Towards a less commercial advertising

The current system of production and consumption uses advertising to communicate to receivers and consumers the need for an exponential growth economy. The mainstream commercial advertising shows realities individuals have to desire and, ultimately, to need. Nevertheless those needs do not lead to a...

• מחבר ראשי: García López, Javier (author)
• פורמט: article
• שפה: spa
• יצא לאור: 2017
• נושאים: consumption; Good Living; capitalism; criticism; consumo; Buen Vivir; capitalismo; perspectiva crítica; Publicidad; Bem Viver
• גישה מקוונת: https://revistachasqui.org/index.php/chasqui/article/view/3061