Inside and outside the multiplex. Business studies on cinema audiences in Latin America

Current systems to research cinema audiences inside contemporary cultural industries are little known beyond insider circles. Nevertheless, the quantitative data used by producers, distributors and exhibitors have significant impacts on moviegoers, public policy agents and even on academic researche...

• Main Author: Valencia, Juan Carlos (author)
• Other Authors: Beltrán López, María Alejandra (author)
• Format: article
• Language: spa
• Published: 2016
• Subjects: cinema; audiences; Latin America; Rentrak; Cadbox; Ultracine; comunicación; cine; ciencias sociales; cine; audiencias; Latinoamérica; Rentrak; Cadbox; Ultracine; cinema; audiências; América Latina; Rentrak; Cadbox; Ultracine
• Online Access: https://revistachasqui.org/index.php/chasqui/article/view/2757