The social publicist at the convergence of Well Living and the SDGs

Social advertising is an essential resource in the success of the goals and scopes of Well Living and, therefore, of the Sustainable Development Goals 2030. This paper analyzes its application, its meaning and how its efficacy could be achieved and confirmed. To this end, we present here cases in wh...

• Autor principal: González-Cabrera, Catalina (author)
• Formato: article
• Idioma: spa
• Publicado em: 2017
• Assuntos: sustainable development; education; communication; entertainment; desarrollo sostenible; educación; comunicación; entretenimiento; Comunicación; Educación; Cambio Social; desenvolvimento sustentável; educação; comunicação; entretenimento
• Acesso em linha: https://revistachasqui.org/index.php/chasqui/article/view/3065