Fundraising, communications and public relations. Cultural development of a city brand: Málaga

Strategic management of communication and public relations with stakeholders, are tools of great utility for fundraising, in order to get a sustainable development of socio-cultural projects. We analyze its impact on the Málaga city brand, through an exploratory study with the most representative in...

• Autore principale: Torres Mancera, Rocío (author)
• Altri autori: de las Heras-Pedrosa, Carlos (author)
• Natura: article
• Lingua: spa
• Pubblicazione: 2017
• Soggetti: strategy; fundraising; communications; stakeholders; culture; estrategia; captación de fondos; comunicación; grupos de interés; cultura; estratégia; captação de recursos; comunicação; grupos de interesse
• Accesso online: https://revistachasqui.org/index.php/chasqui/article/view/2841