Fundraising, communications and public relations. Cultural development of a city brand: Málaga
Strategic management of communication and public relations with stakeholders, are tools of great utility for fundraising, in order to get a sustainable development of socio-cultural projects. We analyze its impact on the Málaga city brand, through an exploratory study with the most representative in...
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| Format: | article |
| Language: | spa |
| Published: |
2017
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| Online Access: | https://revistachasqui.org/index.php/chasqui/article/view/2841 |
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