Interaction experiences of brazilian women with counterintuitive advertising played by black women

This research presents an explanation proposal about the meaning links that are produced when there is interaction between Brazilian women and counterintuitive advertising narratives, which show black women as protagonists of their discourses. It is a qualitative investigation oriented by the theore...

• מחבר ראשי: Leite, Francisco (author)
• פורמט: article
• שפה: por
• יצא לאור: 2016
• נושאים: advertising; grounded theory; mediatization; racism; publicidad; mediatización; racismo; publicidade; midiatização
• גישה מקוונת: https://revistachasqui.org/index.php/chasqui/article/view/2743