Interaction experiences of brazilian women with counterintuitive advertising played by black women

This research presents an explanation proposal about the meaning links that are produced when there is interaction between Brazilian women and counterintuitive advertising narratives, which show black women as protagonists of their discourses. It is a qualitative investigation oriented by the theore...

• Glavni autor: Leite, Francisco (author)
• Format: article
• Jezik: por
• Izdano: 2016
• Teme: advertising; grounded theory; mediatization; racism; publicidad; grounded theory; mediatización; racismo; Comunicação; publicidade contraintuitiva; Midiatização; Grounded Theory; publicidade; grounded theory; midiatização; racismo
• Online pristup: https://revistachasqui.org/index.php/chasqui/article/view/2743