Interaction experiences of brazilian women with counterintuitive advertising played by black women

This research presents an explanation proposal about the meaning links that are produced when there is interaction between Brazilian women and counterintuitive advertising narratives, which show black women as protagonists of their discourses. It is a qualitative investigation oriented by the theore...

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Bibliographic Details
Main Author: Leite, Francisco (author)
Format: article
Language:por
Published: 2016
Subjects:
Online Access:https://revistachasqui.org/index.php/chasqui/article/view/2743
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