Communication of the Cooperative Identity focused on Social Responsibility. Beyond Commercial Advertising

Based on a case study that is supported on the inferential statistics of a leading Colombian cooperative, a proposal is made for the analysis of correspondence between image and corporate identity, and the communication´s impact on the perception of its associates and employees. It is particularly n...

• Hoofdauteur: García Villamizar, Clara Inés (author)
• Formaat: article
• Taal: spa
• Gepubliceerd in: 2017
• Onderwerpen: strategic communication; cooperativism; image; perception; comunicación estratégica; cooperativismo; imagen; percepción; Comunicación; comunicação estratégica; imagem; percepção
• Online toegang: https://revistachasqui.org/index.php/chasqui/article/view/3070