Communication of the Cooperative Identity focused on Social Responsibility. Beyond Commercial Advertising
Based on a case study that is supported on the inferential statistics of a leading Colombian cooperative, a proposal is made for the analysis of correspondence between image and corporate identity, and the communication´s impact on the perception of its associates and employees. It is particularly n...
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| Format: | article |
| Language: | spa |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://revistachasqui.org/index.php/chasqui/article/view/3070 |
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