Communication of the Cooperative Identity focused on Social Responsibility. Beyond Commercial Advertising
Based on a case study that is supported on the inferential statistics of a leading Colombian cooperative, a proposal is made for the analysis of correspondence between image and corporate identity, and the communication´s impact on the perception of its associates and employees. It is particularly n...
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | article |
| Idioma: | spa |
| Publicado: |
2017
|
| Subjects: | |
| Acceso en liña: | https://revistachasqui.org/index.php/chasqui/article/view/3070 |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
Engadir etiqueta Sexa o primeiro en deixar un comentario!