Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media

This paper assumes that in Brazil the soap opera is a cross-cultural product that constitutes an important part of the social stage. This fact implies that the melodramatic tales that populate the everyday experience of Brazilians are a constituent part of their worldview. It also assumes that the r...

• Main Author: Oikawa, Erika (author)
• Other Authors: Pereira Silva, Lourdes Ana (author), Alves Feitosa, Sara (author)
• Format: article
• Language: por
• Published: 2015
• Subjects: soap opera; culture; convergence; media consumption; digital social media; telenovela; cultura; convergencia; consumo mediático; redes sociales digitales; Consumo Cultural na Internet; convergência; consumo midiático; redes sociais digitais
• Online Access: https://revistachasqui.org/index.php/chasqui/article/view/2312