Representations of femininity in advertising: stereotypes, disruptions, and flaws

This article aims to map the different ways in which femininity is currently represented in advertising in Brazil: the reproduction of stereotypes reinforcing gender inequalities as well as the disruption of established models by mean of valuing women’s autonomy. By drawing on data that demonstrate...

• Hovedforfatter: Freire Oliveira-Cruz, Milena (author)
• Format: article
• Sprog: por
• Udgivet: 2017
• Fag: inequality; communication; women; gender; desigualdad; comunicación; mujeres; género; desigualdade; comunicação; mulheres; gênero
• Online adgang: https://revistachasqui.org/index.php/chasqui/article/view/3074