Representations of femininity in advertising: stereotypes, disruptions, and flaws

This article aims to map the different ways in which femininity is currently represented in advertising in Brazil: the reproduction of stereotypes reinforcing gender inequalities as well as the disruption of established models by mean of valuing women’s autonomy. By drawing on data that demonstrate...

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Bibliographic Details
Main Author: Freire Oliveira-Cruz, Milena (author)
Format: article
Language:por
Published: 2017
Subjects:
Online Access:https://revistachasqui.org/index.php/chasqui/article/view/3074
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