Culture and International Business: Case Study Ecuador vs. China, Period 2017-2021

This study analyzes the cultural factors influencing international negotiations, taking as an example the trade relationship between Ecuador and China. China, a culturally diverse country, with strong economic and ideological influence, and is one of Ecuador’s main trading partners. The objective is...

• Päätekijä: Abril Fajardo, Ximena Catalina (author)
• Aineistotyyppi: article
• Kieli: spa
• Julkaistu: 2025
• Aiheet: Ecuador; China; trade relationship; international negotiations; trade partners; relación comercial; negociaciones internacionales; socios comerciales
• Linkit: https://revistas.uasb.edu.ec/index.php/comentario/article/view/5944