Culture and International Business: Case Study Ecuador vs. China, Period 2017-2021

This study analyzes the cultural factors influencing international negotiations, taking as an example the trade relationship between Ecuador and China. China, a culturally diverse country, with strong economic and ideological influence, and is one of Ecuador’s main trading partners. The objective is...

• Autor Principal: Abril Fajardo, Ximena Catalina (author)
• Formato: article
• Idioma: spa
• Publicado: 2025
• Subjects: Ecuador; China; trade relationship; international negotiations; trade partners; relación comercial; negociaciones internacionales; socios comerciales
• Acceso en liña: https://revistas.uasb.edu.ec/index.php/comentario/article/view/5944