The construction of political identity in the 2021 Ecuadorian presidential elections: Yaku Pérez case, advertising spot "Viene Lo Nuevo. Viene Lo Bueno" (New things are coming, Good is coming)
This study aims to analyze the creation of a political identity, used by presidential candidate Yaku Pérez prior to the presidential Ecuadorian elections in 2021. For that matter, the advertising spot called “Viene Lo Nuevo, Viene Lo Bueno”, launched in December 2020, has been used as an object of a...
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| Formato: | article |
| Idioma: | spa |
| Publicado em: |
2021
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| Acesso em linha: | https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/2968 |
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