The corporate image of Quito's sports clubs measured by the C4 Index

The scientific article refers to the corporate image management in sports clubs from Quito during 2018. The heft that the corporate image has in the companies nowadays, is easily compared with the production levels, resource management, etc., since it can easily affect its positioning in the market...

• Yazar: Delgado Rocha, Jorge (author)
• Diğer Yazarlar: Gallardo Castellano, Pavel Alexei (author)
• Materyal Türü: article
• Dil: spa
• Baskı/Yayın Bilgisi: 2019
• Konular: club deportivo; imagen corporativo; indicador; fútbol; sports club, football, corporate image, indicator; sport club; corporate image; football; indicator
• Online Erişim: https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/1753