The Irrational Animal: Homo Economicus and the Paradox of Nutritional Labeling in Ecuador

This article offers an ontological and epistemic critique of the concept of Homo Economicus, examining its continued use as a normative figure in the design of public health policies in Ecuador. Using the case of front-of-package nutritional labeling, it problematizes the persistent assumption of fu...

• Päätekijä: Robalino Gonzaga, Manuel Roberto (author)
• Aineistotyyppi: article
• Kieli: spa
• Julkaistu: 2026
• Aiheet: economía del comportamiento; etiquetado nutricional; Homo Economicus; políticas públicas; neurociencia del consumo; Behavioral economics; nutritional labeling; homo economicus; public policy; consumer neuroscience
• Linkit: https://revistadigital.uce.edu.ec/index.php/CSOCIALES/article/view/8400