The Irrational Animal: Homo Economicus and the Paradox of Nutritional Labeling in Ecuador

This article offers an ontological and epistemic critique of the concept of Homo Economicus, examining its continued use as a normative figure in the design of public health policies in Ecuador. Using the case of front-of-package nutritional labeling, it problematizes the persistent assumption of fu...

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Bibliographic Details
Main Author: Robalino Gonzaga, Manuel Roberto (author)
Format: article
Language:spa
Published: 2026
Subjects:
Online Access:https://revistadigital.uce.edu.ec/index.php/CSOCIALES/article/view/8400
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