Challenges and opportunities of digital marketing for the sustainability of MSMEs in the local market of Quevedo, province of Los Ríos
Digital marketing has emerged as a powerful tool to promote the sustainability of Micro, Small and Medium Enterprises (MSMEs) in a business context where they face various challenges, such as the need to adapt to new technologies and compete with large companies. This research addresses challenges a...
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| Otros Autores: | , , |
| Formato: | article |
| Lenguaje: | spa |
| Publicado: |
2024
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| Materias: | |
| Acceso en línea: | https://revistas.uteq.edu.ec/index.php/csye/article/view/740 |
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