Challenges and opportunities of digital marketing for the sustainability of MSMEs in the local market of Quevedo, province of Los Ríos

Digital marketing has emerged as a powerful tool to promote the sustainability of Micro, Small and Medium Enterprises (MSMEs) in a business context where they face various challenges, such as the need to adapt to new technologies and compete with large companies. This research addresses challenges a...

• 1. Verfasser: Cusme Palma, Cruz Maria (author)
• Weitere Verfasser: Plua Panta, Karina Alexandra (author), Tenelema Jiménez, Inés Elizabeth (author), Estrada Hernández, José Armando (author)
• Format: article
• Sprache: spa
• Veröffentlicht: 2024
• Schlagworte: marketing digital; MiPyME; sostenibilidad empresarial; inbound; digital marketing; MSME; business sustainability
• Online Zugang: https://revistas.uteq.edu.ec/index.php/csye/article/view/740