Challenges and opportunities of digital marketing for the sustainability of MSMEs in the local market of Quevedo, province of Los Ríos

Digital marketing has emerged as a powerful tool to promote the sustainability of Micro, Small and Medium Enterprises (MSMEs) in a business context where they face various challenges, such as the need to adapt to new technologies and compete with large companies. This research addresses challenges a...

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Detalhes bibliográficos
Autor principal: Cusme Palma, Cruz Maria (author)
Outros Autores: Plua Panta, Karina Alexandra (author), Tenelema Jiménez, Inés Elizabeth (author), Estrada Hernández, José Armando (author)
Formato: article
Idioma:spa
Publicado em: 2024
Assuntos:
Acesso em linha:https://revistas.uteq.edu.ec/index.php/csye/article/view/740
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