Challenges and opportunities of digital marketing for the sustainability of MSMEs in the local market of Quevedo, province of Los Ríos
Digital marketing has emerged as a powerful tool to promote the sustainability of Micro, Small and Medium Enterprises (MSMEs) in a business context where they face various challenges, such as the need to adapt to new technologies and compete with large companies. This research addresses challenges a...
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| Other Authors: | , , |
| Format: | article |
| Language: | spa |
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2024
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| Subjects: | |
| Online Access: | https://revistas.uteq.edu.ec/index.php/csye/article/view/740 |
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