Impact of perceived quality and value on purchase intention: automotive sector

The increase in the use of land transport has caused an increase in businesses that base their commercial activity on acquiring goods and services aimed at meeting the needs that arise daily in the automotive sector for maintenance or spare parts for these means of transport. Thus, there is a high d...

• 1. autor: Calle, Marcelo (author)
• Kolejni autorzy: Torres, Christian (author)
• Format: article
• Język: spa
• Wydane: 2023
• Hasła przedmiotowe: valor percibido; calidad percibida; intención de compra; estrategia; marketing; perceived value; perceived quality; purchase intention; strategy
• Dostęp online: https://revistas.uteq.edu.ec/index.php/csye/article/view/645