Influence of personality and destination image on the choice of a tourist destination (purchase intention)
The tourism sector has been most affected by the COVID-19 coronavirus pandemic, generating decreased mobility to tourist destinations, economic losses, and job uncertainty. As a result of these events, the importance of contributing with research that helps the economic reactivation of this sector i...
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| Format: | article |
| Language: | spa |
| Published: |
2024
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| Online Access: | https://revistas.uteq.edu.ec/index.php/csye/article/view/783 |
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