Influence of personality and destination image on the choice of a tourist destination (purchase intention)

The tourism sector has been most affected by the COVID-19 coronavirus pandemic, generating decreased mobility to tourist destinations, economic losses, and job uncertainty. As a result of these events, the importance of contributing with research that helps the economic reactivation of this sector i...

• Hlavní autor: Calle, Marcelo (author)
• Další autoři: Pineda, Jorge (author)
• Médium: article
• Jazyk: spa
• Vydáno: 2024
• Témata: visitas; personalidad; imagen; consumidor; elección; visits; personality; image; consumer; choice
• On-line přístup: https://revistas.uteq.edu.ec/index.php/csye/article/view/783