Updated bibliographic review on E-commerce and Digital Marketing (Ecuador, 2023)

This article addresses an updated bibliographic review on the main theoretical conceptions of electronic commerce and digital marketing, which extends until the year 2023. Physical and digital publications have been included, coming from books, theses and scientific articles related to them, cited s...

• Autore principale: Angamarca Izquierdo, Guillermo Remigio (author)
• Altri autori: Chimborazo Azogue, Luis Edwin (author), Escobar Terán, Harold Elbert (author)
• Natura: article
• Lingua: spa
• Pubblicazione: 2025
• Soggetti: marketing; comercio electrónico; marketing digital; e-commerce; digital marketing
• Accesso online: https://revistas.uteq.edu.ec/index.php/csye/article/view/919