Updated bibliographic review on E-commerce and Digital Marketing (Ecuador, 2023)

This article addresses an updated bibliographic review on the main theoretical conceptions of electronic commerce and digital marketing, which extends until the year 2023. Physical and digital publications have been included, coming from books, theses and scientific articles related to them, cited s...

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Detalles Bibliográficos
Autor principal: Angamarca Izquierdo, Guillermo Remigio (author)
Otros Autores: Chimborazo Azogue, Luis Edwin (author), Escobar Terán, Harold Elbert (author)
Formato: article
Lenguaje:spa
Publicado: 2025
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Acceso en línea:https://revistas.uteq.edu.ec/index.php/csye/article/view/919
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